Domestic Violence, Education, Healthy Living, Promotions

Supporting Domestic Violence with the Purple Purse Charm from the Allstate Foundation

This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.


For my readers who know me best, you know how close to my heart the topic of domestic violence is. Just this year I finally, after a decade, became brave enough to share my story in my new book: Love Should Not Hurt: Letting Go of the Pain to Live in Freedom. My book focuses on the aftermath of living as a victim. Survivors leave and need to start over. It is emotionally draining and without proper support many women return to their abusers out of fear of getting back on track on their own. Victims are told they are not good enough, they are told their friends and family don’t care. An abuser manipulates and isolates their victim until they are completely dependent on them. The Allstate Foundation Purple Purse Campaign understands this and throughout their agency’s, they are distributing these purple purse charms so you can show support.

October is Domestic Violence Awareness month and purple is the color of support. Not only does Allstate have these purple purse charms to graciously hand out and help spread the awareness, but they have an entire website dedicated to educating and bringing awareness to the topic of abuse. Financial abuse is very common especially hand-in-hand with other forms of abuse. Both men and women are victimized. When one decides to leave such a relationship, the path to get on track can be so difficult. Since 2005, the Allstate Foundation has invested over $40 million dollars nationwide to help domestic violence survivors regain control of their finances and completely break free from the abuse.

Facts & how to help
  • Domestic Violence affects 1 in 4 women
  • Domestic Violence is not always physical-financial abuse occurs in 98% of these relationships
  • 8 in 10 Americans have not heard of financial abuse and its facts
  • Only 1 in 3 people feel comfortable discussing domestic violence
The Allstate Foundation campaign is committing to over half a million dollars in the Purple Purse challenge. 
Head to PurplePurse.com between now and October 3, 2014 and join the challenge. Ambassador actress, Kerry Washington has designed a limited edition purple purse to bring awareness and support domestic violence. This purse and other support materials can be found at the Purple Purse website.

Disclosure: This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.

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